Richelieu Foods, for example, is a private label food manufacturing company producing frozen pizza, salad dressing, sauces, marinades, condiments, and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co., BJ's Wholesale Club (Earth's Pride brand), and Shaw's Supermarkets (Culinary Circle brand). In addition, some manufacturers create low-cost generic brand labels with only the name of the product ('Beer','Cola', etc.). Most supermarket store brand products are provided by companies that sell to multiple supermarkets, changing only the labels. Many IT and modern marketing companies outsource or use white-label companies and services to provide specialist services without having to invest in developing their own product. Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies. White label production is often used for mass-produced generic products including electronics, consumer products and software packages such as DVD players, televisions, and web applications. White label products are sold by retailers with their own trademark but the products themselves are manufactured by a third party. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. JSTOR ( December 2011) ( Learn how and when to remove this template message)Ī white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.Unsourced material may be challenged and removed.įind sources: 'White-label product' – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.

White label software partner program